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TAG Heuer Watches

Looking to find the perfect gift or luxury accessory? Our collection of TAG Heuer watches includes some of the brand’s latest designs as well as timeless classics. Browse models from iconic families such as the Formula 1, Carrera, Monaco and more.

TAG Heuer Watches

The History of TAG Heuer Watches

The history of TAG Heuer goes as far back as 1860, the year in which watchmaker Edouard Heuer set up shop on his family farm in Saint-Imier, Switzerland. Initially trading as Uhrenmanufaktur Heuer AG, Heuer successfully secured patents for several groundbreaking timepieces during the first few decades of the brand’s existence. In the early 1880s, Heuer famously introduced its very first chronograph – a timepiece similar to a modern-day stopwatch.


By the end of the decade, Heuer had pioneered a major innovation in the mechanics of watchmaking: the oscillating pinion. Consisting of a movable shaft and sprockets, the invention enabled its timepieces to instantly stop and start. Unbeknown to Heuer at the time, the technique would continue to be in use far beyond his lifetime, with oscillating pinions being found in many mechanical chronographs on the market today.


The early 20th century laid the basis for Heuer’s association with the world of motorsport. It produced the first dashboard chronograph in 1911, which became a common feature in both motor vehicles and aircraft. Within several years, Heuer chronographs were adapted for usage on the wrist, with models such as the Mikrograph quickly seeing the light of day.


Heuer continued to expand its operations over the next few decades. Its enduring connection to motor racing culminated in the usage of Heuer timepieces at Formula One events, soon becoming the brand of choice for countless racing drivers. As if that weren’t enough, the year 1962 also saw the Heuer 2915A become the first Swiss watch to be worn in space aboard the Mercury Atlas 6 spacecraft.


Collaboration with fellow Swiss watchmakers Hamilton and Breitling saw Heuer move into new territory in 1969, introducing a range of automatic chronographs as a result. This marked the birth of several of the brand’s most popular models, including the Monaco, Autavia and Carrera. Having further expanded its range of automatic chronographs, Heuer introduced the Chronosplit digital chronograph in 1975.


An acquisition involving high-end manufacturer Techniques D’Avant Garde (TAG) gave rise to the TAG Heuer brand in 1985. Since then, the watchmaker has continued to introduce new models such as the Connected smartwatch, retaining its position as a global frontrunner in luxury watchmaking.


TAG Heuer Watches for Men

Wallace Allan offers a diverse selection of TAG Heuer watches for men. If you’re looking for a classic look, the Carrera Calibre 16 Day-Date pairs a timeless aesthetic with additional features such as water resistance and a power reserve. The stately Monaco comes in many different forms, including the Calibre 12 Final Edition and the Calibre Heuer 02. When it comes to sheer grandeur, the gold-plated Aquaracer Calibre 5 Two Tone Blue encapsulates everything the discerning watch enthusiast could ever hope to find.


TAG Heuer Ladies Watches

TAG Heuer Ladies watches are characterised by their incredible attention to detail and indulgent use of luxurious materials. The Aquaracer Calibre 9, the Formula 1 Ceramic Diamond Dial and the Carrera Mop Diamond stand testament to that notion, displaying exceptional craftsmanship across the board. In turn, the attractive Blue Link Lady proves that sophistication and value for money can co-exist simultaneously, functioning as a great choice for the entry-level buyer.


The Top Models

TAG Heuer offers many exceptional timepieces across each of its model families. Some of the brand’s top models include those made to celebrate its unrivaled motorsports legacy, such as the Carrera Senna Special Edition. Paying tribute to legendary Formula One driver Ayrton Senna, the model brings together first-rate mechanics, accuracy and design. Watches in the Tag Heuer family include;


Tag Heuer Formula 1 

As the name suggests, the Tag Heuer Formula 1 collection is inspired by the high speed sport, with which the brand has enjoyed a long standing association. Today, the sporty designed and performance driven timepieces are some of Tag Heuer’s best selling models, with styles available for men and women. 


Tag Heuer Aquaracer

Tag Heuer has been a pioneer within the diving watch market since its early origins of producing water resistant timepieces. Today, their success and hard efforts can be seen clearly throughout the coveted Aquaracer collection, which includes high-performance watches for men and women. The tag heuer aquaracer calibre 5 in particular has been a hit with watch enthusiats. This is because the calibre 5 was designed to be the ultimate in aquatic robustness.


Tag Heuer Carrera

The Tag Heuer Carrera watch collection is another racing inspired range. The models available today are modern takes on a classic from the brand’s early days, and include stylish and highly functional men’s and women’s watches in a range of metals, colours and case sizes. 


Tag Heuer Monaco

The Tag Heuer Monaco collection is one of the brand’s most distinct thanks to its models’ square shaped bezels. While the original Monaco timepiece takes inspiration from adrenaline fuelled motorsport racing, today, a watch from the collection is stylish and unique choice, with models available for men and women. 


Tag Heuer Autavia

Tag Heuer Autavia watches encompass the true heritage of the Swiss luxury watch brand. Over the course of the brand’s history, models in the range have been some of the first to benefit from the latest innovations and breakthroughs. As a result, today’s collection of watches features many of Tag Heuer’s best-selling designs. 


Tag Heuer Link

While Tag Heuer have spent decades perfecting and developing its timekeeping technology, resulting in watches with some of the most advanced features, the Link collection remains one of the brand’s most refined. Combining high performance with a sleek, subtle design, Link watches for men and women are the ideal accessory for every kind of occasion. 


Frequently Asked Questions

Do TAG Heuer watches go up in value?

Many different factors play a role in determining the resale value of a TAG Heuer watch. Sought-after models that are hard to come by may increase their value over time, especially in the case of vintage or limited edition pieces. Other watches may decrease in value due to the premium associated with luxury watches. Rarity, condition, price point and service history are just some of the factors that determine the value of a TAG Heuer timepiece.


What are the best TAG Heuer watches?

Each TAG Heuer model offers its own unique combination of mechanics, materials and designs. The Formula 1 range is one of the most popular models when it comes to everyday use, whilst quartz versions of the Carrera and Monaco score highly in terms of accuracy. Once you’ve determined the features you’re looking for, you’ll be well on your way towards finding the ideal TAG Heuer timepiece for you.


Can I sell my TAG Heuer watch?

There are many different avenues through which to sell your TAG Heuer watch, whether it be through auction, online or in-store. If you’re looking to fund a new purchase, trading your watch in can be a great way of ensuring you receive a fair price for your timepiece. Contact our experts to see how we can help.


Where can i get my TAG Heuer watch serviced?

Like many other luxury timepieces, TAG Heuer watches make use of sophisticated mechanics to help deliver superior performance in the long-term. If you’re looking to get your TAG Heuer watch serviced, it’s best to contact an established jeweller with experience in the maintenance of high-end watches. Our servicing team has been helping customers unlock the true potential of their watch for generations, so feel free to get in touch.


Is the TAG Heuer Formula 1 a good watch?

TAG Heuer first released their Formula 1 series in 1986, with the model quickly becoming one of the brand’s most popular success stories. Inspired by the competitive world of motorsport, the Formula 1 was the first analogue, quartz-based watch to be introduced by the brand. As the luxury watch market continued to change and evolve, the series was updated, discontinued and reintroduced over the course of several decades. Today, the TAG Heuer Formula 1 is a good choice for those in search of a sporty, colourful and durable timepiece at an attractive price.


Want to Know More?

If you’d like to learn more about the Wallace Allan collection or are in need of expert advice regarding a TAG Heuer timepiece, get in touch with our team today. We’re here to help.