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Omega watches

A household name in the world of luxury watchmaking, OMEGA watches are expertly crafted to offer the very best in performance, style and functionality. Our range includes many of the Swiss watchmaker’s most sought-after models, including those from the renowned Seamaster, Speedmaster, Constellation and De Ville families. Shop your favourite styles today.

The History of OMEGA Watches

OMEGA began life as La Generale Watch Co. in La Chaux-de-Fonds, the Swiss city home to master watchmaker Louis Brandt. Having established the business in 1848, Brandt quickly began to focus the brand around the production of luxury timepieces for the English, Italian and Scandinavian markets. In the early stages, his watches were mainly assembled from local, externally sourced parts – a practice that would later be turned completely on its head by his two sons, Louis-Paul and César.


Following Louis’ death in 1879, Louis-Paul and César Brandt assumed responsibility for their father’s business. Under their leadership, the company underwent numerous key changes. The development of the company’s own in-house manufacturing system laid the foundation for further growth and the emergence of the OMEGA brand, a name that had initially been restricted to a single range of self-produced timepieces. The OMEGA models became a phenomenal success; so much so that the company came to establish OMEGA as its own separate brand in 1903.


The business expanded rapidly during the first half of the 20th century, with Paul-Emile Brandt playing an instrumental role in further cementing its position. Several mergers and acquisitions followed, the most notable of which saw OMEGA merge with fellow Swiss watchmakers Tissot and Lemania. Combining forces as the Société Suisse pour l'Industrie Horlogère (SSIH), the group became a powerhouse of Swiss luxury watchmaking, outselling the likes of Rolex.


The success of the OMEGA brand was characterised by several historic achievements in the decades that followed. In 1932, OMEGA made its debut as the Olympic Games’ official timekeeper. With the arrival of the 1960s – and with the space race in full swing – the Speedmaster became the first OMEGA watch to be worn in space. NASA endorsed the brand soon after, with astronaut Buzz Aldrin famously wearing an OMEGA Speedmaster as part of the Apollo 11 moon landing.


Starting with the release of Golden Eye, OMEGA also began to feature prominently on the wrist of the most distinguished secret agent of them all: James Bond. Today, the brand continues to lead the market as part of the Swatch Group.


OMEGA Watches for Men

OMEGA has produced an incredible array of stylish, precise and stunningly constructed timepieces over the course of its existence. Some of the most notable OMEGA watches for men include the likes of the OMEGA Constellation Co-Axial – one of the earliest model families to be manufactured by OMEGA. Modern takes on the Constellation combine the brand’s trademark Co-Axial calibers with a distinctive, dressy look, making it one of the most popular models available.


When it comes to sports watches, the legendary Speedmaster Moonwatch Co-Axial Aventurine and Seamaster Planet Ocean Master Chronometer are popular choices. In turn, models such as the De Ville Prestige Co-Axial and the De Ville Co-Axial Power Reserve are prime examples of OMEGA’s reputation for delivering both functionality and refinement.


OMEGA Ladies Watches

OMEGA ladies watches are incredibly diverse, with sought-after models featuring throughout each of the brand’s model families. From the diamond-studded Seamaster Aqua Terra Master Chronometer and the dramatic Constellation Manhattan Co-Axial Master Chronometer to the understated De Ville Prestige Quartz, the OMEGA collection caters to a wide variety of tastes.


OMEGA Watches: The Top Models

Timepieces produced by OMEGA are sought after by collectors, consumers and watch enthusiasts all over the world. With countless top models to its name, OMEGA has produced some of the most iconic timepieces in recent memory. The De Ville Trésor, the breathtaking Solid Red Gold Seamaster Planet Ocean 600M Diver Chronograph and the Aqua Terra 150M Co-Axial Worldtimer are just a small selection of the brand’s greatest achievements to date. Watches in the omega family include;


Omega Seamaster 

The Omega Seamaster collection is the brand’s longest running family. Consequently, today’s models benefit from Omega’s experience and refined expertise in watchmaking. The range of diving watches are available in a variety of colours, sizes and styles for men and women. 


Omega Speedmaster 

The Omega Speedmaster collection plays an important role in the brand’s rich history. Early models in the range have helped Omega break barriers and truly reach new heights, particularly when the Speedmaster became the first Omega watch worn in space. Today, the collection includes a sophisticated range of luxury watches in a variety of styles suitable for men and women.


Omega Constellation 

Combining Omega’s expertise in watchmaking, with cutting edge designs suitable for modern day wearers, the Constellation watch collection features the perfect everyday timepieces. With styles available for men and women in a range of metal types, bracelet options, dial colours and case sizes, there is guaranteed to be a piece in the collection suitable for your every need. 


Omega De Ville 

The Omega De Ville collection features the brand’s best selling range of dress watches. Timepieces in the collection combine Omega’s reputation for precision timekeeping with high quality, luxury designs for men and women.


Frequently Asked Questions


How many OMEGA watches are made per year?

It’s hard to put an exact figure on the number of OMEGA timepieces produced each year, as precise production figures are not widely circulated. However, as one of the major players in the Swiss watch market, OMEGA’s multi-billion dollar turnover suggests that total production is likely to be on par with their main rival Rolex.


Where can I get an OMEGA watch serviced?

When it comes to servicing your timepiece, it’s important to choose a professional jeweller with detailed knowledge of the unique mechanics associated with luxury watches. Wallace Allan’s in-house experts offer more than a century’s worth of experience servicing OMEGA timepieces. Feel free to contact us to schedule an appointment.


Do OMEGA watches increase in value?

The question as to whether an OMEGA watch increases its value over time is largely dependent on the specific model, its condition and the price point at which it was purchased. While most luxury watches may expect to lose between 20-40% of their retail value in the first year, striking a good deal on a vintage or limited edition model can offer strong value for money.


What is the most expensive OMEGA watch?

At auction, some of the highest sales figures achieved by OMEGA watches include a timepiece owned by Elvis Presley ($1.8m) and the OMEGA Stainless Steel Tourbillon ($1.4m). On the regular market, high-end pieces such as the De Ville Tourbillon Co-Axial 44m Numbered Edition are priced at around $140,000.


Are OMEGA watches good investments?

Luxury watches are characterised by their exceptional quality and craftsmanship, leading some to purchase an OMEGA piece as a form of investment. An investment’s potential for success is dependent on several key factors, including the model and price point. Having said that, several OMEGA models – particularly vintage Speedmasters and Seamasters – have been known to significantly increase their value over time.


Contact Wallace Allan

If you’d like to find out more about our OMEGA watches or would like to make an enquiry, contact Wallace Allan today.