The Ultimate List of all James Bond Watches

Since the very beginning of the James Bond franchise, watches have played a significant role in the character’s suave, sophisticated and stylish persona.  As well as this, 007’s watches have often acted as a vital lifeline, helping him overcome some pretty impressive cinematic scenarios.  And while we might not be able to purchase a self detonating, or laser fitted timepiece like the ones we see on the big screen, we can appreciate the real life models those very watches have been inspired by.

The Ultimate List of all James Bond Watches

So, we take a look back at every watch to feature in the James Bond franchise, including those from the iconic Rolex era, those worn in Seiko’s reign during the digital watch revolution, and of course, the more recent Omega models that have become synonymous with the Secret Agent himself. 


Here’s the ultimate list of all James Bond watches… 

Dr. No, 1962 

Watch: Rolex Submariner, Ref. 6538

The connection between James Bond and Rolex began way before the film series even reached our screens. The relationship can be traced back to Ian Flemming’s second Secret Agent novel, Live and Let Die (1954), in which the suave, well-dressed character explicitly supported a Rolex. 


It has been said that the relationship is representative of Flemming’s own personal preference for Rolex, and when Sean Connery took on the role, the Rolex Submariner Ref 6538 seen on his wrist was actually from his very own collection. 


This then set the tone for all those films that were to follow. The bar was high and we could only expect 007’s wrist accessories to become standout, iconic parts of the film franchise from here on out.


Key features of the Rolex Submariner, Ref. 6538:


  • Black dial 
  • Powered by alibre 1030 automatic, 25 jewels
  • Stainless steel case 
  • Rolex Oyster bracelet and folding clasp 

From Russia with Love, 1963

Watch: Rolex Submariner, Ref. 6538

Although a new film meant new adventures for the Secret Agent, the character remained loyal to the Rolex Submariner model supported in the first movie. The film helped solidify the relationship between the brand and franchise, reinforcing James Bonds’ stylish and attractive persona. 

Goldfinger, 1964 

Watch: Rolex Submariner, Ref. 6538 & Rolex GMT Master Reference 6542

Third time’s a charm is the perfect way to explain the reason for why the Rolex Submariner remained the watch of choice for this film too. If there was any confusion regarding the connection between the character and brand previously, they were certainly settled by now as the relationship had become cemented in both movie-goers’ minds and popular culture. 


This time however, when Bond rolled up the sleeve of his tux, audiences saw the famous model fixed to a slim fabric bracelet, rather than the stainless steel one they had come to know, showing both the diversity of the watch and a hint at what may be to come for the character. 


In this film, the infamously named character of Pussy Galore also supported a Rolex - the classic Rolex GMT Master Reference 6542 model to be precise. 


Key features of the Rolex GMT Master Reference 6542:


  • Stainless steel 
  • Powered by calibre 1066, 25 jewels
  • Stainless steel riveted expandable Rolex Oyster bracelet
  • 39mm diameter
  • Two tone bezel 
  • Date window 

Thunderball, 1965 

Watch: Breitling Top Time

Although Bond kept hold of his trusty Rolex Submariner in this film, he was introduced to a new tool in the form of a modified Breitling Top Time which doubled as Geiger counter, and of course, helped him save the day. 


Interestingly, the film prop ended up at an English flea market in 2013, and was sold for a measly £25, and then later flipped for a less surprising five figure sum. 


Although the watch supported by Bond was modified for his Secret Agent duties, features typical of the Breitling Top Time model include:


  • Stainless steel case
  • Black dial 
  • Two metal subdials 
  • Metal tachymeter ring 


The Top Time isn’t the only Breitling watch to be seen in this film. Captain Derval also supports a Breitling 806 Navitimer with black leather strap. 

You Only Live Twice, 1967 

Watch: Gruen Precision 510

Bond’s watch of choice in the 1967 film, You Only Live Twice is a little more of a controversial topic, with speculation still surrounding the exact model of timepiece, although most will agree that it was a gold Gruen. 


This is another watch that is said to have been picked by Connery from his own personal collection. 


Key features of the Gruen Precision 510:


  • 17 jewel small-seconds Swiss movement
  • 34mm gold plated case 
  • Black fabric bracelet 

On Her Majesty’s Secret Service, 1969 

Watches: Rolex Submariner Ref. 5513, Rolex Submariner Ref. 6358, Rolex Submariner Ref. 6238 

Although George Lazenby had only a short tenure as a James Bond actor, his single film stint saw him support three different Rolex Submariner models. 


And despite the deviation from Rolex in previous films and the introduction of other brands and models, this was a definite reminder and reinforcer of the strong connection between the two. 


Key features of the Rolex Submariner Ref. 6238:


  • Stainless steel case 
  • Chronograph functionality 
  • Three subdials 
  • Red seconds hand 

Diamonds Are Forever, 1971 

Watch: Gruen 

A familiar face returns to play the role of Bond in Diamonds Are Forever. But although Connery’s face, swagger and skill are unmistakable at this point, the watch he supports in this film is a little less clear.


Film fanatics are convinced the character’s watch of choice is the same gold Gruen worn in You Only Live Twice taken from the actor’s personal collection. 

Live and Let Die, 1973 

Watches: Rolex Submariner Ref. 5513 & Pulsar LED digital watch

We say farewell to Connery at this point but welcome a brand new era of Bond and some new watches to swoon over. In Roger Moore’s first film as 007, we see him support two very different watches. 


During the film’s opening sequence we spot the new Bond wearing a digital LED Pulsar model from Hamilton, which was a clever nod to the quartz revolution that was in full swing at the time of this film’s release. 


The second watch to be seen in the film was the familiar Rolex Submariner Ref 5513 - after all there must be some resemblance to the Bond we’ve come to know and love. Although familiar, the particular model worn in this film was modified by Q, incorporating a jagged ring around the bezel which acted as a circular saw for the Secret Agent, and a built in magnet to deflect bullets. 


Key features of the Rolex Submariner Ref. 5513:


  • Jagged bezel ring (although standard models cannot be triggered as a saw)
  • Black dial 
  • Water resistant up to 200m 
  • Mercedes symbol watch hands 

The Man with the Golden Gun, 1974 

Watch: Rolex Submariner Ref. 5513

At this point, James Bond and the Rolex Submariner had become almost synonymous. Roger Moore stays true to the character’s roots and his choice from his first stint with the Ref. 5513 model in The Man with the Golden Gun. 

The Spy Who Loved Me, 1977 

Watches:  Seiko 0674 LC & Rolex GMT Master

By the mid 70s, digital watches had taken the market by storm, with Seiko leading the way with new innovations. Keen to keep up, it was only right that Agent 007 was equipped with a modern day timepiece, with of course, a few swanky modifications. 


The Seiko 0674 LC model that gets its fair share of air time during the film is fitted with pager capability that prints and relays important messages from fellow spies. 


While the Seiko model moves Bond into the present day (back then, anyway), his Rolex GMT Master ensures he remains true to his roots and keeps the association between the film franchise and watch brand firmly in viewers’ minds. 


Key features of the Seiko 0674 LC: 


  • Digital display 
  • Powered by calibre 0674 
  • Stainless steel case and bracelet 
  • Time, date and day functions 
  • Battery powered 

Moonraker, 1979 

Watch: Seiko M354 Memory Bank Calendar

For this space themed instalment of the James Bond series, it was only right for the Secret Agent to seek the assistance of a completely digital and futuristic timepiece. 


He opted for the Seiko M354 Memory Bank Calendar, which in true James Bond fashion concealed an explosive secret - but no spoilers here!


Key features of the Seiko M354 Memory Bank Calendar: 


  • Digital display 
  • Quartz powered 
  • Time, date and day functions 
  • Stainless steel case and bracelet 

For Your Eyes Only, 1981 

Watches: Seiko 7549-7009 & Seiko H357 Duo Display

As Moore continues his reign as Bond, so does Seiko as the watch brand of choice for the film franchise during this new era. 


In the 1981 For Your Eyes Only film, Bond can be seen wearing two different Seiko watches. The first is the Seiko 7549-7009, a quartz powered professional diving watch and the other, a Seiko H357 Duo Display, which exhibits a number of notable features, including: 


  • Digital and analog functionality 
  • Stainless steel case 
  • Stopwatch 
  • Chronograph 
  • Alarm clock 

Octopussy, 1983 

Watch: Seiko G757 Sports 100

While the title of this film may be infamous, the watch that features in it is less so, and instead, a recognisable and highly functional sports watch. Seiko had become just as synonymous to Moore’s Bond as Rolex had to Connery’s by this point, and the feature of a G757 model in this film only cemented the fact. 


The specific watch supported by 007 had a few extra modified features, however, including a tracking device. 


Key features of the Seiko G757 Sports 100 watch: 


  • Stainless steel case 
  • Water resistant up to 100m 
  • Digital display 
  • Quartz powered 

Never Say Never Again, 1983 

Watch: Unknown 

We say hello and goodbye to Sean Connery for the final time in 1983’s Never Say Never Again. As anticipated and memorable as his final instalment may have been for fans, his watch remains a mystery to this day. 

A View to Kill, 1985 

Watches: Seiko 6923-8080 SPD09, Seiko SPR007 7A28-7020, Seiko H558-500 SPW001 and Rolex Datejust

Just two years after saying farewell to Sean Connery, Roger Moore parts ways with the Bond film franchise, too. But before he gives up his Secret Agent perks, he appears in A View to Kill and supports a number of iconic timepieces. 


With both Moore and Connery departing, it was only right that the final film in this era saw both Seiko and Rolex take to the screen together. 


The Seiko SPR007 7A28-7020 is a quartz chronograph model with a white dial, while the Seiko 6923-8080 SPD09 is a sophisticated two tone dress watch and the Seiko H558-500 SPW001 a dual display model in all black.


The Rolex Datjust’s features include:


  • Stainless steel case 
  • 36mm diameter dial 
  • Date window 

The Living Daylights, 1987 

Watch: Heuer/TAG Heuer Professional Night-Dive Reference 980.031

As we enter a new era of the Bond franchise, this time with the character being played by newcomer, Timothy Dalton, we also welcome a brand new watch brand -TAG Heuer


Dalton’s Bond took on a much more serious and sophisticated persona, which was only represented in his watch of choice. 


But it wasn’t up until only a few years ago that the watch was identified, with just little screen time and blurry footage to go off. At the time of the film’s production, TAG had only recently taken over Heuer and it was common for similar watches to be circulating the market with either a Heuer or TAG Heuer logo.


So, to this day, it is unclear whether the watch on the wrist of James Bond in The Living Daylights is in fact a Heuer or TAG Heuer model.


Key features of the Heuer/TAG Heuer Professional Night-Dive Reference 980.031:


  • Luminous dial 
  • Black case and dial 
  • Date window 
  • Mercedes logo watch hand

License to Kill, 1989 

Watch: Rolex Submariner Ref. 16610

Dalton’s stint as Bond was also a short one, but it could not have been cemented without the presence of a Rolex on his wrist. By this point it has almost become a rite of passage for any new actor to support a Rolex Submariner in order to confirm his status in the role. 


Dalton was no different, and welcomed back the famous model, this time the Ref. 16610, for his final instalment. 

GoldenEye, 1995 

Watch: Omega Seamaster Professional 300M 


As any Bond fanatic or watch collector will know, 1995 turned the page to a new chapter for the film franchise and its luxury timepiece connections. 


For the first time, we saw new actor, Pierce Brosnan, support an Omega watch, and 26 years later, not much has changed. 


In both the actor’s and the watch brand’s first stint, it was the Omega Seamaster Professional dive watch that could be seen on the character’s wrist. And while the watch itself is a smart piece of equipment, it would not be suitable for the Secret Agent without a few additional features from Q, including a laser and built-in detonator. 


For standard Omega Seamaster Professional 300M Ref. 2541.80, key features include:


  • Date window 
  • Helium escape valve 
  • Screw in crown
  • Water resistant up to 300m 
  • Blue dial 
  • Stainless steel case and bracelet 

Tomorrow Never Dies, 1997 

Watch: Omega Seamaster Professional 300M 

When Brosnan returned as Bond two years later, so did his Omega Seamaster Professional 300m dive watch. This time, thanks to further improvements by Q, the character’s watch could remotely detonate a hand grenade. 

The World is Not Enough, 1999

Watch: Omega Seamaster Professional 300M 

Just as the film franchise began in 1962 with the character’s loyalty to the Rolex Submariner, this new era of Bond shared the same connection to the Omega Seamaster Professional 300m dive watch as it returned for the third time. 


On this occasion, some more additions from Q meant the watch acted as a powerful light source and grappling hook. 


Die Another Day, 2002 

Watch: Omega Seamaster Professional 300M 

Brosnan really did begin as he meant to go on as his fourth and final Bond film also saw him support the Omega Seamaster Professional 300m diver. While nothing had changed about the watch in real life, the on screen model likened the one worn in GoldenEye, with aser and built-in detonator. 


Casino Royale, 2006 

Watches: Omega Seamaster Professional 300M & Omega Seamaster Planet Ocean

While we might have welcomed a new James Bond played by none other than Daniel Craig in 2006, the character’s watch brand of choice remained the same as the previous actor’s. 


The Omega Seamaster Professional 300m dive watch enjoyed yet more screen time, albeit in the form of an updated model, the Ref. 2220.80.00. But the new actor added a personal touch to his role by introducing audiences to a new model too - the Omega Seamaster Planet Ocean


Key features of the Omega Seamaster Planet Ocean:


  • Automatic movement type 
  • Date window 
  • Water resistant up to 600m 
  • Screw in crown 
  • Chronometer 
  • Helium escape valve 
  • Unidirectional rotating bezel 

Quantum of Solace, 2008 

Watch: Omega Seamaster Planet Ocean

By this point, Omega had solidified its position as an official franchise partner to the James Bond series. And while Quantum of Solace might not be fans’ favourite, it has certainly helped Omega strengthen its stance and begin to introduce limited edition models to drum up excitement around film releases and act as must-have collectors items for movie-goers. 


The 2008 film saw Bond support the Omega Seamaster Planet Ocean model again, where he really put the watch to use as he is seen diving into the deep sea. 

Skyfall, 2012 

Watches: Omega Seamaster Planet Ocean & Omega Seamaster Aqua Terra

At the time Skyfall was released, the marketing surrounding the Bond series was like never before. With everything from billboards, a star-studded soundtrack, and of course, a limited edition Omega watch named after the film. 


On screen, there were two Omega watches to be spotted. Like the previous instalments, Craig supported the Seamaster Planet Ocean while also introducing a Seamaster Aqua Terra model. 


Key features of the Omega Seamaster Aqua Terra


  • Blue dial with stainless steel case and bracelet 
  • Chronometer 
  • Screw in crown 
  • Date window 
  • Transparent caseback 

Spectre, 2015 

Watches: Omega Seamaster 300 & Omega Seamaster Aqua Terra 

The Omega Seamaster 300 that has become synonymous with this particular Bond instalment was one made especially for the film. It had a number of notable features, with some added Q-approved additions, such as a NATO strap and some explosive capabilities. 


Following the film’s success, Omega released a limited edition Spectre model which likens the on screen timepiece, albeit the omission of the Secret Agent features. 


Key features of the Omega Seamaster 300 Spectre: 


  • Certified chronometer 
  • Bi‑directional rotating bezel
  • Limited edition, only 7,007 models produced
  • Transparent case back
  • Screw‑in crown

No Time to Die, 2021 

Watch: Omega

While we await the release of the highly anticipated No Time to Die instalment, Omega has put us out of our misery in one way by releasing what will be the character’s watch of choice in the upcoming movie. 


While there’s not much else to say about it just yet - we’ll have to wait and see what special Secret Agent features it might include - we do know these details about the Omega 007 edition Seamaster 300m watch:


  • Titanium case and bracelet 
  • Master chronometer certified
  • Helium escape valve 
  • Screw in crown 
  • Unidirectional bezel 
  • Water resistant up to 300m 

As you can see watches have played a huge role in shaping the character of James Bond. And whether you’re a fan of the film series or simply like watches, the development of the character over the very many years paired with the changing (and sometimes consistent) watch choices tell more tales than just the on screen drama and story lines.


They open up a window to changing societal behaviours, consumer perceptions and of course, advancements in technology, which really is fascinating to see. .

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