Georg Jensen Ellipse Keyring

Key rings serve a very practical purpose - to keep your keys together and make them easier to find in a bag or pocket - but they also evoke a sense of security and responsibility. The Ellipse key ring has an uncomplicated but very tactile quality - an unfussy, simple mechanism and shape but one that feels nice in your hand. The contrast between the smooth metal fob and the soft strap gives the key clip its own special appeal. Designer Klaus Rath has a background in industrial design and is fascinated by technology. His work for Georg Jensen explores the combination of craftsmanship and modern technology, with results that are strong and reliable but also aesthetically pleasing and sensual. The shiny metal fob is crafted from stainless steel with a silky finish and the strap is made from polyurethane.