Luxury Swiss Watch Brands for Men

The region has dominated the luxury watch industry since the 17th century. In that time, they have become masters of the mechanics and motions behind some of the most renowned timepieces on the planet today. 

But with so many makes, models and families to choose from, we’ve compiled a list of some of the best luxury Swiss watch brands and models for men. 

 

TAG Heuer

When it comes to Swiss made watches for men, TAG Heuer definitely comes to the front of mind. With origins dating as far back as the 1800s, TAG Heuer was founded by Edouard Heuer, who began his trade in the industry from his family’s farm in Saint-Imier, Switzerland.

As well as pioneering the innovative oscillating pinion mechanism found in many of today’s chronographs, Heuer and his brand have played a significant role in shaping the market as we know it. 

The brand enjoys a strong connection to sport, particularly motor racing, making it the brand of choice for countless top-class drivers. And having spent the 20th century making its mark in the realm of automatic chronographs, it has become just that for watch wearers and luxury timepiece collectors too. 

 

Here are just some of the brand’s notable models: 

TAG Heuer Monaco calibre 12 final edition 39mm

 

 

This special edition timepiece by TAG Heuer certainly deserves a mention. From the classic Monaco family, this watch features:

• 39mm stainless steel case 
• Black calfskin perforated strap 
• Square bezel 
• Grey brushed dial and two black sub-dials 
• Date window at 6 o’clock
• Red detailing on watch hands 

Price: £4,895

 

TAG Heuer Carrera Heuer 02 automatic chronograph 44mm

 

 

The TAG Heuer Carrera family includes some of the Swiss watch maker’s technically advanced models. This particular one features: 

• Sporty yet elegant design 
• 44mm polished steel case 
• Blue dial and bezel 
• Pressure resistance to 100 meters
• Two time anti-reflective treated sapphire crystal for enhanced readability

Price: £4,695

 

TAG Heuer Aquaracer Calibre 7 GMT 43mm

 

From the renowned Aquaracer family, this special edition state-of-the-art timepiece features:

• Generous 43mm stainless steel case
• Automatic watch movement
• Two colour aluminium bezel for additional time zones
• Electric blue dial 
• Date window 
• Water resistant up to 300 meters
• Luminescence markers for legibility 

Price: £2,500

 

TAG Heuer Aquaracer calibre 5 green 43mm

 

 

Another from the world-famous Aquaracer family, this beautifully crafted watch is guaranteed to turn heads. This TAG Heuer men’s watch features:

• Technical sport functionality 
• Sparkling green dial with matching bezel for instant visibility 
• Water resistant up to 300 meters 
• 38 hour power reserve 

Price: £2,300

 

Omega 

Omega’s origins date back to the 1800s. But having undergone various transitions and mergers, the Omega brand truly took off in 1903. 

And since then, the brand has enjoyed continued success. Notably, the brand made its debut as the Olympic Games’ official timekeeper in 1932, a partnership which has only strengthened with time. 

The Swiss brand reached new heights when its classic Speedmaster was endorsed by NASA and Buzz Aldrin himself on the famous Apollo 11 mission. Then, from space to the big screen, James Bond solidified Omega’s position as makers of the must have wrist accessory in popular culture, which remains the case today. 

 

Here are just some of Omega’s most sought after watches for men;

Omega Seamaster Diver 300m master chronometer chronograph 44mm

 

 

The classic Seamaster family from Omega has built up quite the reputation among luxury watch collectors. Demonstrating why, this model features:

• 44mm case crafted from 18K Sedna™ gold 
• Laser-ablated black ceramic bezel ring with polished diving scale 
• Laser engraved wave detailing 
• Date window 
• Sedna™ gold detailing on hands and dial 
• Black rubber strap 
• Water resistant up to 300 meters 

Price: £23,350

 

Omega Seamaster Aqua Terra master chronometer 41mm

 

 

The Seamaster Aqua Terra is a wonderful tribute to Omega’s rich maritime heritage. This model features: 

• Elegant stainless steel case with wave-edged design on the back 
• Sleek black dial with black rubber strap 
• Horizontal “teak” pattern which likens the wooden decks of luxury sailboats 
• Powered by the Omega Master Chronometer calibre 8900, which is certified at the industry’s highest standard

Price: £4,730

 

Omega Speedmaster X-33 Regatta 45mm

 

 

 

The Speedmaster family by Omega feature some of the best in class Swiss watches for men. This limited edition model that was designed specifically for New Zealand crew members in the 35thAmerica’s Cup includes:

• Regatta function which keeps track of the critical five minute count-down and race time
• Grade two titanium casing 
• Black coated nylon fabric strap 
• Contrasting red and blue detailing on strap, dial and watch hands 
• LiquidMetal™ numbering 

Price: £3,550

 

Longines 

Longines also went through various transitions before its name was trademarked in 1880. Its winged hourglass logo followed suit in 1889 and since this time, the name and unchanged logo have become some of the longest-standing valid trademarks still in use today. As a result, the Swiss brand enjoys icon status, particularly in the luxury watch market. 

The brand innovated several unique chronograph movements before setting their sights on precision timekeeping. And with efforts that have paid off, Longines watches have become synonymous with sport, equestrian sport and racing in particular. The accuracy offered by some of the brand’s most renowned models offer exactly what is needed by officials determining finish line crossing times. 

 

Here are some of the brand’s most popular models: 

Longines Record two-tone automatic 40mm

 

 

Combining elegance and excellence, the Record collection includes some of Longines’ finest. This beautifully crafted watch features: 

• 40mm case 
• Automatic movement 
• Stainless steel and 18K pink gold strap and bezel 
• White matt dial with contrasting blue hands 
• Roman numeral numbering 
• Date window

Price: £2,970.00

 

Longines Master Collection chronograph moonphase blue 40mm

 

 

 

Longines are yet another famous Swiss watch brand which features designs encompassing the elegance, tradition and class that watch wearers have come to expect from the region’s output. The Master Collection is the perfect nod to the brand’s corporate ethos. This model features: 

• 40mm steel case 
• Automatic self-winding movement 
• Blue dial with blue leather strap 
• Annual calendar 
• Day-date function
• Moonphase sub-dial 

Price: £2,460.00

 

Longines Heritage Automatic 40mm

 

Paying homage to the brand’s early days, the Heritage family by Longines includes elegant, traditional designs engineered with the cutting-edge technology of today. This particular watch features: 

• 54 hour power reserve 
• Self-winding automatic movement 
• Highly precise chronograph functionality 
• Sleek black dial and strap with steel bezel 
• Date window 

Price: £1,450.00

 

So, whether you’re in the market, searching for a gift for him or are simply looking to expand your luxury watch collection, we’ve got you covered. Discover more luxury watches for men at Wallace Allan.